I’m way late to this party, but better late than never. In October 2010, I gave a talk at Adobe’s MAX conference introducing the Flash Platform for TV which is Flash Player for TV and AIR for TV. Here are my slides that give a good overview of the TV ecosystem as a whole and Adobe’s products for the segment. I might extract some of this information in the future for a blog post, but the whole deck is here for your to download.
You can also see the recording of the session at the MAX 2010 archives. Unfortunately there were some recording issues with the audio so part of the audio drops out in the first part of the talk, but it’s great since you get the visuals of the demos in the archive.
Overview of the TV Ecosystem and an Introduction Flash Player for TV and AIR for TV
What’s a better way to start a new year than a new job? In January, I moved over from our AIR group, where I was doing iPhone stuff, to our Digital Home group, helping to bring Flash in to the Digital Home and connected living room segment.
I’ve had an amazing time working to bring AIR to the iPhone (and now the iPad!). It was a very unique opportunity to work within the company on a small, motivated, focused and talented team to bring out what was effectively a secret project and launch it at MAX. With the CS5 launch right around the corner, it’s super-exciting to see the technology ship in Flash (apparently our team is in the credits!) and get developers access to what we’ve been working on.
It’s a very exciting change and I’ve been having a blast these last three months working in the new team. We’ve been working hard to build out our strategy and get all the pieces in place to really execute and bring out a whole new set of TV experiences over the next few years. Having spent the last few weeks traveling and talking to customers it’s amazing what kind of innovation will happen in this space in the next few years. Hardware specs in TVs, Bluray Players, and set top boxes are growing rapidly which will enable content creators and developers to unlock the TV in ways we haven’t seen before. To give you some flavor of this, we’re seeing a quick move in the industry from 300MHz CPUs last year up to nearly GHz CPUs in the next 6-18 months.
So what is Adobe doing in the Digital Home space? Well, there’s some stuff that’s pretty obvious, some stuff we’ve shipped, and some stuff I can’t mention just yet. I’m lucky enough to be working with a team that has the first release under their belt which is a Flash Lite 3.1 based runtime optimized for TV-style devices. We’ve got a ton of customers building content and others shipping that content on their devices. As we go in to the year we’ll see a lot more devices ship with Flash. Plus, we’re hard at work on the next version of our runtime and our software solution (hint: it’s a lot like we’ve done for mobile web browsing). But more details on that later!
BTW: I’ll be at NAB next week in Las Vegas if anybody is there and wants to chat about what Adobe is doing in this space. DM me @hyperionab. I’m also presenting at the theater in the Adobe booth Tuesday at 230pm in the Las Vegas Convention Center, giving a talk entitled “Extending the Adobe Flash Platform Across Screens”. It’ll also be on Adobe TV if you missed it and wanted to see it.