Tag Archives: ipad

New Year, New Job (Same Adobe!)

What’s a better way to start a new year than a new job? In January, I moved over from our AIR group, where I was doing iPhone stuff, to our Digital Home group, helping to bring Flash in to the Digital Home and connected living room segment.

I’ve had an amazing time working to bring AIR to the iPhone (and now the iPad!). It was a very unique opportunity to work within the company on a small, motivated, focused and talented team to bring out what was effectively a secret project and launch it at MAX. With the CS5 launch right around the corner, it’s super-exciting to see the technology ship in Flash (apparently our team is in the credits!) and get developers access to what we’ve been working on.

It’s a very exciting change and I’ve been having a blast these last three months working in the new team. We’ve been working hard to build out our strategy and get all the pieces in place to really execute and bring out a whole new set of TV experiences over the next few years. Having spent the last few weeks traveling and talking to customers it’s amazing what kind of innovation will happen in this space in the next few years. Hardware specs in TVs, Bluray Players, and set top boxes are growing rapidly which will enable content creators and developers to unlock the TV in ways we haven’t seen before. To give you some flavor of this, we’re seeing a quick move in the industry from 300MHz CPUs last year up to nearly GHz CPUs in the next 6-18 months.

So what is Adobe doing in the Digital Home space? Well, there’s some stuff that’s pretty obvious, some stuff we’ve shipped, and some stuff I can’t mention just yet. I’m lucky enough to be working with a team that has the first release under their belt which is a Flash Lite 3.1 based runtime optimized for TV-style devices. We’ve got a ton of customers building content and others shipping that content on their devices. As we go in to the year  we’ll see a lot more devices ship with Flash. Plus, we’re hard at work on the next version of our runtime and our software solution (hint: it’s a lot like we’ve done for mobile web browsing). But more details on that later!

BTW: I’ll be at NAB next week in Las Vegas if anybody is there and wants to chat about what Adobe is doing in this space. DM me @hyperionab. I’m also presenting at the theater in the Adobe booth Tuesday at 230pm in the Las Vegas Convention Center, giving a talk entitled “Extending the Adobe Flash Platform Across Screens”. It’ll also be on Adobe TV if you missed it and wanted to see it.

Flash iPhone Apps and the iPad

If you were anywhere near tech news today, you probably noticed Apple announced the iPad. I don’t fully get it, but hey — they’re Apple and they’ll probably sell a few million of them.

The cool thing for iPhone developers is that their iPhone apps run out of the box on the iPad. The iPad is 1024×768 device that runs an “Apple A4” processor. What this means to iPhone developers is their UIs will be by default upscaled by 2x from their native 480×320 to 960×640. I’m going to assume there will be some unused areas of the screen since the aspect ratios don’t match up between the two devices.

The processor, an Apple A4 is a new beast that has no mention prior. I’m going to venture a guess here that it’s an ARM core, probably Cortex A8 or Cortex A9, built with some of the IP they acquired from P.A. Semi.

Since they’re running iPhone / iPod touch apps which are ARM binaries, it’s unlikely they’re running an emulation layer of any sort, and just running the apps straight on the A4 core.

What does this mean for Flash app built with the Packager for iPhone? It means more devices and faster processors! We’ll be working to ensure that our packager works to enable developers to target the new iPad device. Even today, apps that are already in the App Store built with the Flash Platform should be supported.

My colleague Michael Chou has posted additional information on the Flash Platform blog. Also, Christian Cantrell has posted a great article on authoring for multiple screen sizes that went live today.