Mobile World Congress starts today, it’s my first time here. This place is pretty impressive. The Fira, the conference center in Barcelona, is built to match the architecture style of the city and blends right in to the fabric of the area. It’s impressively large and as you walk in you’re accosted by all the biggest names in the industry, mobile and general technology both. It feels a lot like the first Comdex I went to in the 90s. It also feels like Burning Man for tech geeks. In the entrance pavilion (which is outdoors) are huge 20 foot TV screens showing interviews, etc and race cars and booth babes. And that’s just outside.
Our hospitality suite — which is basically an office building that was shipped and built here — is amazing. There’s a full kitchen, stocked with food and drinks for the employees. And that’s completely hidden from the meeting rooms that our awesome admin and show staff run with full coffee and food service. As one of the companies I met with in the morning said, “this temporary office is better than our regular offices on the peninsula!” Needless to say, it’s quite cool.
Adobe’s booth is in Hall 1, and I’ll be manning it for various hours of the day from today until Thursday. I’ll also be doing two presentations at the theater at our booth, “Delivering the Most Complete Web Experiences Across Devices” and “Deliver Seamless Experiences With Flash”. Come check them out if you’re here.